Expanding your book sales beyond your Facebook friends

Thoughts On Translation

Publishing has been on my mind a lot lately, as I gear up to get my next book out the door and start writing another one. Let’s say that you too have a book lurking inside your head, or better yet, a book lurking on your hard drive and waiting to see the light of day. These days, publishing the book is the easy part, if you do it yourself. Using the services of BookBaby, BookBrewer, Lulu and/or CreateSpace, I’ve seen authors go from idea to published book in under two months. But after that “Christmas morning” moment when you open the box or the PDF with the proof copy of your self-published book in it, you’re up against some tough odds. Various articles (such as this one and this one) note the similarity between the average number of copies that a self-published book sells (about…

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