Clarify your goals: Be clear on your reasons for writing your book and who is your target audience. Crafting a life history for friends and family is different than trying to write the next bestseller.
Be realistic: If your goal is to make money, know the average self-published print book sells between 100 and 150 copies. And you’ll probably need to do all of your own marketing and distribution, or pay someone else do it. Authors rarely turn much of a profit.
Use professionals if you can afford it: Quality books require professional designers and editors. But be aware that help comes with a price tag.
Make a budget: Publishing costs can get out of hand quickly. Decide how much you can afford, figuring you won’t make much on sales. If you’re pleasantly surprised, great!
Be careful when signing contracts: Are you obligated to buy a certain number of copies? Pay for corrections by the error? What will shipping costs be?
For the pros and cons of different publishing options go to: authorsolutions.com. Click on “The Four Paths to Publishing” under author services.
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