Self-publishing and Guy Kawasaki

Guy Kawasaki is the author of APE: Author, Publisher, Entrepreneur, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. In an interview, Kawasaki talks on how to publish a book and on what should aspiring entrepreneurs do next once they have an ‘idea’.

What made you write APE?
I self-published a book called What the Plus! earlier this year and learned how difficult the process is. I felt a moral obligation to help my fellow authors figure out how to make self-publishing as easy and effective as possible.

Why should anyone self-publish a book?
If a traditional publisher offered you a nice advance, my advice is to take it and run. That said, traditional publishers turn down the vast majority of books. It is a closed and inefficient system. Self-publishing—or what I like to call “artisanal publishing—gives control back to the author in terms of content, design, and marketing.

Should entrepreneurs write books?
An entrepreneur should write a book if he has something valuable to say. This eliminates most entrepreneurs. They should write a book after they succeed, not in order to succeed. And if they truly are entrepreneurs, they shouldn’t have time to write a book. And they certainly shouldn’t pay someone to write a book for them. Writing a book, like being a venture capitalist, is something you do at the end of your career, not the beginning.

How does one go about self-publishing a book?
There are three stages: author (writing), publisher (editing and laying out), and entrepreneur (bringing it to market). A traditional publisher has to do the same things. It’s just that I believe self-publishers can do this as good or better.

For the full content, visit Daily News and Analysis



2 comments on “Self-publishing and Guy Kawasaki

  1. […] Self-publishing and Guy Kawasaki (selfpubadvocate.wordpress.com) […]

  2. […] Self-publishing and Guy Kawasaki (selfpubadvocate.wordpress.com) […]

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