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The “Write” to Self-publish


(CBS News) Even John Lennon – a Beatle – needed a publisher for his first book, “In His Own Write,” back in 1964. Today authors nobody ever heard of can publish their own work all by themselves . . . in their own “write,” as it were. Our Cover Story is reported now by Rita Braver:

Richard Paul Evans went from a 700-square-foot Salt Lake City house to a much larger one, all because of a little tale he wrote for his daughters.

Did he think he could sell it and that everyone would fall in love with his book? Negative, Evans said.

“The idea of being a novelist is really romantic, but it’s kind of the same as being President of the United States – it’s not gonna happen,” he said.

But it did happen for Rick Evans. You may remember “The Christmas Box,” a mega hit 20 years ago.

Evans first printed only 20 copies of the book. But in the days before the Internet took off, friends started passing dog-eared copies around – and bookstores started asking for it.

“At that point I thought, you know, maybe I should send this to publishers, and they all quickly rejected the book,” Evans said.

So Evans self-published, and only after his book hit the bestseller list did a major publisher buy it, for a reported $4 million. So in a way he became a godfather to a whole new generation of authors who are writing the next chapter in the saga of self-publishing.

Take Stephanie Bond, who’s issuing her latest work right from her Atlanta home.

“This is actually a ‘boxed set'” she was publishing, Bond said. It’s called “Love Can Be Murder.”

That’s right, with just a few strokes Bond is creating an electronic book, or “e-book.”

“That’s it, I’ll get an e-mail from Amazon saying, ‘Your book is live and congratulations,'” Bond said.

It’s one of the strongest trends in publishing, with estimates that more than 200,000 books were self-published last year – authors like Bond, by-passing the traditional publishing houses.

“For the longest time publishers have been able to dictate what is on the shelf,” Bond said. “They’ve been the gatekeepers.”

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