This information is courtesy of Outskirts Press.
What It Takes to Build a Strong “Author Platform” on Social Media Sites For Your Book
Social media sites like Facebook, YouTube, and Twitter are some of the most powerful and persuasive tools entrepreneurs can use in their marketing efforts. However many authors are unsure how to put this modern medium to best use.
First and foremost, get started – but start smart. Establish personal and/or author accounts on Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest – any platform that has a large audience of people who connect and share with each other. You’ll need to set up social media profiles on each platform, which focus on you, your book, your interests or the literary genre you’re promoting.
You may wish to focus on different aspects of your personal and professional life with each platform, depending on what each has to offer. For example…
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