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Three Reasons Why Bad Reviews Are Good

Originally posted on The Book Baby Blog
[featured image via BookBaby]

1. A Bad Review Can Be a Learning Experience
Writing a book is a very emotional experience.  A bad review can feel like a personal attack, making you experience anger, hurt or both.  Take a moment (or several days) to work through those feelings.  When you can breathe again, move on.

Resist the urge to casually dismiss a bad review.  Ignoring those hurtful comments might be the best solution for your mindset; however, forgetting what your critics said could seriously hinder your writing.

As you were writing your book, you probably developed a sort of tunnel vision.  Now that the writing process is over, you must remove the blinders.  Find a way to look at the piece objectively and you can turn the bad review into a learning experience.

Sift through all the “I hate this book,” sentiments.  Find the real substance of the review – characters are flat, grammar and punctuation wasn’t perfect.  Take these tips to heart the next time you pick up your pen.  Look for ways to improve your writing.

2. A Bad Review Can Boost Book Awareness
You’ve heard of the book Fifty Shades of Grey, right?  Why has that particular literary piece drawn your attention?  Because of all the controversy!  People are reading the book just to see what the fuss is about.  Let me tell you, this is the ultimate example of a bad review doing good things for a book.

If you were to go to Amazon right now, you would see Fifty Shades of Grey has received 15,987 reviews.  Of those, nearly 30% are one star reviews!  And guess what, nearly half are 3 stars or less!

3. A Bad Review Can Enhance SEO
Do you know what search engine optimization is?  If you don’t, I’m not going to take the time to explain it to you in great detail.  It’s complicated.  Here is the gist:

When someone enters your name (or your book’s title) in an online search, you want your author or book site be listed towards the top of the results list, right?  Everyone knows the first few results are the ones that get clicked on.  No one wants to hunt through pages and pages of results.  The process of moving to the top of that list is search engine optimization.

So, what do a negative book review and SEO have in common?  Every time someone posts a link to your website on their website, it makes Google happy.  This happiness results in SEO.  Google doesn’t care about the reviewer’s scathing remarks.  All Google cares about is the link that reviewer posted.

Therefore, even a one-star review that links back to your author or book site will be beneficial.  In theory, you could get so many of these links that your site surpasses the reviewer’s site in the search results and no one will ever know it’s there!

For the original and complete post, follow this link


One comment on “Three Reasons Why Bad Reviews Are Good

  1. […] Three Reasons Why Bad Reviews Are Good (selfpubadvocate.wordpress.com) […]

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