Originally posted on Xlibris
Xlibris – Your book is written. Your job as author is over; time to just sit back and let the fame and fortune roll in.
Well, maybe not yet. In many ways, to paraphrase the Carpenters, you’ve only just begun. If you want your book to be bought and read by the widest audience possible, you have to let readers know that it’s available, and that means marketing.
Publishers have departments whose sole purpose is to market books. They promote books through advertising and direct mail, conferences and trade shows. Publishers also arrange bookstore signings and send out review copies. There are marketing managers, copywriters, publicists, and designers who are paid to get your book noticed. While there are obvious advantages to this system, there is a serious downside: No one knows a book better than its author, yet authors are often out of the marketing loop at large publishing houses.
As a self-marketing author, you need to take advantage of the fact that you know your book, and you know who its audience is. The problem is, of course, how to reach that audience. Here are some ideas for how to effectively, and inexpensively, market your book.
It all begins with promotional copy. Condensing a 300-page book into 300 words is a difficult, but necessary, first step. Promotional copy should be brief, descriptive, and engagingly written. Revise, polish, and check your work for spelling and grammar. Your promotional copy offers readers and reviewers a thumbnail sketch of your book and should be used as a starting point…
For the full and original content, visit Xlibris Official Website
- Celebrating Self-Publishers (selfpubadvocate.wordpress.com)
- Xlibris Author Arleen Alleman Gains Book Acclaim (xlibrisbookreviews.wordpress.com)