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The Book Promotion Tool Box


disappearinginplainsight

 

toolbox[1]

 

In part two of my book-promotion-sharing-as-I-learn process, I will be filling a book promotion tool box. I love the analogy of the tool box – everything I need all neatly assembled and divided into handy little sections.

The four sections of the tool box are labeled: print media, broadcast and PR; social media and online promotion; non-traditional channels; and events plus peer to peer interactions.

Let’s have a look at the possible tools I might acquire for each section.

Print media

  • I will store my press release in the print media section of my tool box. I could write a complete post on the intricacies of the press release (heck, I probably will). Suffice to say, the press release is quite important.
  • I may also create an entire press kit – it seems it would be jam packed with all sorts of things and probably expensive.
  • Radio interviews…

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