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Marketing Isn’t an Afterthought

What a nice book marketing checklist even though the list is quiet long. ^_^
Still, this is very useful for aspiring new authors and for those who are nearly finished with their writings. 🙂


Unfortunately, most new self-published authors don’t consider marketing until after they have published their books. When sales are dismal, then they see firsthand the importance or marketing. Or they ask other authors on a community forum, “Why isn’t my book selling?” One of the answers will be marketing.

It sure would be nice if we could just throw our books out there and watch them sell like hot cakes. Everyone hopes for this.

But there’s a major problem with this approach: When the book doesn’t sell all by itself, the best marketing opportunities have already passed by. Now it’s too late. So most authors settle for better-late-than-never.

The problem is that after you publish, if you haven’t yet marketed, you’ve lost your chance to create buzz for your book and your lack of sales history will be a challenge to overcome. When you effectively market early sales and build a…

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