We all carry notional values for money. A pound or two is not very much, not enough to buy a coffee in most cafés, a second-hand book in Oxfam (average price £2.50) or a large loaf of wholemeal bread (£2.30) in Dunn’s, a fifth-generation bakery in Crouch End, North London.
Yet many self-published books sell on Kindle for 99p. Self-published author Tim Cooke believes that some people would not be too quick to spend even 99p on a book. The sum of 99p is not so inconsiderable that they will buy an ebook without a second thought.
You can search by price on Kindle, and see what is on offer for 99p. I have no idea if the cheapest books sell most. Daniel Cooper ( Head of Kindle Direct Publishing, EU) did not appear to think that the lower the book is priced, the better its sales would be.
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Self Publishing Advocate 